The Ordinary has revolutionised the beauty industry by focusing on integrity in pricing and communication about their products. They sell some of the highest concentrations of proven beauty ingredients that I have seen at the lowest prices without the frills. If you place more importance on the beauty of the jar and the scent and feel of its contents on your face, than what they do for your skin, this one is probably not for you. But before you move on, it’s important to note that The Ordinary has won beauty awards across the board, including in luxury categories.
Because it’s all about the ingredients, no conversation about The Ordinary would be complete without my telling you something about the ingredients. So this makes what I have to say a little lengthy. I have broken it down into a series of four posts which I will post over the next month or two. Each post covers a significant anti-ageing ingredient all on its own so I think it’s fitting that I give each one its own moment in ‘the sun’!
I am no beauty expert but I like to know something about what’s in the products I am using and why they work, so this is really about what I have learnt along the way that’s been useful to me. I haven’t been able to find anywhere in South Africa that you can buy these products in a brick and mortar store. The best place to buy for delivery in South Africa in my view is www.bay.one. I have ordered from them more than once and in my experience they are very reliable and they deliver to Johannesburg within a few days.
The Ordinary is a Deciem brand for which the tagline is: “The Abnormal Beauty Company”. I will be interested in future to try some of their more cutting edge brands as well, although they are more pricey. Have a look at www.deciem.com if you’re interested.
Let’s get onto the first product I want to tell you about………….
The Ordinary Granactive Retinoid 2% Emulsion
The Ordinary Granactive Retinoid 2% Emulsion currently delivers Vitamin A (retinol) to my skin. Vitamin A is generally reported to be featured in products for its antioxidant properties and studies show that it reduces wrinkles and fades brown spots. It also improves collagen synthesis and smooths roughness by improving cell turnover rates – leading to unclogging of pores and reduction of pore size. It is an all-rounder in terms of skin health, and if you do nothing else for your skin, especially if it’s showing signs of ageing this should be it. The Ordinary gives you a way to add it to whatever you are currently doing with your skin – The Ordinary Granactive Retinoid 2% Emulsion is perfect for this purpose and it is compatible with most other products. Best is to apply it at night before your moisturiser.
The Ordinary website has a whole range of retinoids – I recommend having a look at that to choose the best product for you but I am going to tell you a few things to get you started. Retinoid is the first confusing word because retinoid is a generic term for any substance related to vitamin A or that functions like vitamin A in the body. The Ordinary Granactive Retinoid 2% Emulsion is one specific type of retinoid. Retinol (as opposed to the retinoid) products seem to be less expensive and what I understand is that retinol in general show benefits more slowly because your skin converts it to retinoic acid which provides the benefits, whereas retinoids deliver results right away. It’s recommended that to begin with, you should use only a small amount of retinoids/ retinols about every 2nd or 3rd night and build up how much you apply. The Ordinary products are well-suited to this because many of them come with a glass pipette. I started by applying just one drop every second night and after a few weeks could increase use to two drops almost every night. It can be drying while you’re getting used to it and you may need to use a bit more moisturiser than usual.
The Granactive Retinoid 2% Emulsion contains a new generation of retinoids that has been ‘shown to achieve better reduction in signs of ageing than retinol without irritation’. This product has definitely been less irritating on my skin than earlier retinoids and I use it now every night with no adverse effects. I remember getting prescribed Retin A as a teenager for acne but it really irritated and dried my skin out and eventually I threw it away.
The Granactive Retinoid 2% Emulsion contains a retinol as well so that implies that you will get results quite quickly from the retinoid and then over time you should see more benefits from the retinol as well. I have definitely noticed that my skin is smoother and my fine lines are less noticeable. I am using quite a few products for brown spots so difficult to say which one is packing the punch but I have certainly seen an improvement over the past few months. My beautician complemented me on my skin the last time I saw her.
You can buy The Ordinary Granactive Retinoid 2% emulsion for R263 on www.bay.one, which is about the average price for their retinol/ retinoid products. The inclusion of squalane is a great idea if you are starting out with vitamin A because squalane is an excellent non-comedogenic hydrator, although if you already have a moisturiser you love, choose one without squalane.
As far as I am concerned the jury is still out on exactly which form of retinoid to go for but this one delivers Vitamin A benefits well and is easily tolerated by my skin. My dermatologist recently prescribed Differin Gel for me so I might try that next if I feel brave, but in the meantime I am very happy to be putting this on my face every evening before bed.
Watch out for my next blog post on The Ordinary Vitamin C Suspension 23% + HA Spheres 2%.